2008 ADMA MOBILE MARKETING AWARD WINNERS

The MMA Award for m-Commerce

THE WINNER IS:

Hoyts BlueZone network

AURA Interactive, Hoyts Cinemas

Finalists were:

Hoyts BlueZone network

AURA Interactive, Hoyts Cinemas

mHITs

moshtix iPhone site

News Digital Media

Commonwealth Bank Home Loans

New Dialogue

The MMA Award for Relationship Building

THE WINNER IS:

Saying "Thx :-)" increases loyalty

Telstra

Finalists were:

Stimulating Telstra Customers to use MMS

George Patterson Y & R, Telstra

WotNext Music

TigerSpike, Telstra

Hoyts BlueZone network

AURA Interactive, Hoyts Cinemas

Saying "Thx :-)" increases loyalty

Telstra

Ritchies CB MORE Loyalty Program

Third Screen Media

Jeanswest Go Mobile

Third Screen Media

The MMA Award for B2B or Enterprise Application

THE WINNER IS:

AURA BlueZones network

AURA Interactive

Finalists were:

AURA BlueZones network

AURA Interactive

Ritchies CB MORE Loyalty Program

Third Screen Media

BeamMe.Info

BeamMe.Info, CNET.com.au & homehound.com.au

mHITs

The MMA Award for Most Creative Mobile Solution

THE WINNER IS:

Foxtel Mobile Guide

Foxtel, Hyro

Finalists were:

Foxtel Mobile Guide

Foxtel, Hyro

United Nations Voices Project

Saatchi and Saatchi, Dialect, Hyperfactory, Mobot

Mobile Warnie - Summer of Spin

TigerSpike, Foster VB

AURA BlueZones network

AURA Interactive

Tooheys New World Record Australia

Dialect Interactive

BP Australia - 2008 Formula 1 ING Australian Grand Prix

AURA Interactive, BP Australia

The MMA Award for Consumer Content Offering

THE WINNERS ARE:

United Nations Voices Project

Saatchi and Saatchi, Dialect, Hyperfactory, Mobot

So You Think You Can Dance, 'Backstage Pass' mobile content

Singtel Optus, Channel 10

Finalists were:

United Nations Voices Project

Saatchi and Saatchi, Dialect, Hyperfactory, Mobot

TrueLocal iPhone site

News Digital Media

news.com.au iPhone site

News Digital Media

TheVine Mobile

TigerSpike, Fairfax digital

So You Think You Can Dance, 'Backstage Pass' mobile content

Singtel Optus, Channel 10

BP Australia - 2008 Formula 1 ING Australian Grand Prix

AURA Interactive, BP Australia

The MMA Award for Mobile Advertising

THE WINNER IS:

27 Dresses Promotional Campaign

Vodafone Mobile Advertising, Brand Logic, BigMobile, 20th Century Fox

Finalists were:

Commonwealth Bank Home Loans

New Dialogue

American Gangster

5th Finger, UPI / Mediacom / One For All

27 Dresses Promotional Campaign

Vodafone Mobile Advertising, Brand Logic, BigMobile, 20th Century Fox

Carlton Draught Sky Troop

ninemsn, MediaCom, Clemenger, Vodafone

Nokia Nseries

Yahoo!7 Mobile, m.Net Corporation

Fame or Shame

Mark Agency, Optus, Run the Red

The MMA Award for Mobile Entertainment

THE WINNER IS:

Festival Buddy

TigerSpike, Virgin Mobile

Finalists were:

WotNext Music

TigerSpike, Telstra

National Nine News Mobile

ninemsn

The Pitch

3 mobile

Festival Buddy

TigerSpike, Virgin Mobile

American Gangster

5th Finger, UPI / Mediacom / One For All

The MMA Award for Promotional Campaign

THE WINNER IS:

Toyota Camry/ The Great Outdoors Consumer Promotion

Yahoo!7 Mobile, m.Net Corporation, Toyota

Finalists were:

Paramount Pictures BlueZone® campaign

AURA Interactive, Mediaedge:cia; Paramount Pictures,

Hoyts Cinemas

Toyota Camry/ The Great Outdoors Consumer Promotion

Yahoo!7 Mobile, m.Net Corporation, Toyota

"My Space" "Dark Knight" Black Curtain Event

Third Screen Media and Fox Interactive Media

CBS Interactive Mobile gaming tournament

CBS interactive, IBM, Neo@Ogilvy

Smirnoff Secret Party

Communicator Interactive

Pepsi ConX U!

mobux, The Marketing Store, TigerSpike

Helga's European Experience

5th Finger

The MMA Award for Cross Media Integration

THE WINNER IS:

Live Earth Commitment Campaign

5th Finger

Finalists were:

Foxtel Mobile Guide

Foxtel, Hyro, Rivet

Optus Pre-Paid “Recharge & Always Win”

CSM Australasia, Optus Administration/ Optus Prepaid

Paramount Pictures BlueZone® campaign

AURA Interactive Mediaedge:cia; Paramount Pictures,

Hoyts Cinemas

Tooheys New World Record Australia

Dialect Interactive

Smirnoff Secret Party

Communicator Interactive

Give a dog a home on your phone

RSPCA (Victoria), M&C Saatchi, Touchpoint

Mobile Warnie - Summer of Spin

TigerSpike, Foster VB

Vidcast Participation TV

Gravity, MTV, Optus

Live Earth Commitment Campaign

5th Finger

Mobile Marketer of the Year

THE WINNER IS:

Neil Wiles

Managing Director, Mobileactive Limited

Finalists were:

David Hayes

Head of Sales, Information Dialling Services Pty Ltd

Claudia Sagripanti

Director of Mobile Communications, GroupM

Neil Wiles

Managing Director, Mobileactive Limited

Matthew Costello

VP - Strategy, 5th Finger International

The MMA Award for One to Watch

THE WINNER IS:

Ritchies CB MORE Loyalty Program

Third Screen Media

The MMA Award for Best of show

THE WINNER IS:

27 Dresses Promotional Campaign

Vodafone Mobile Advertising, Brand Logic, BigMobile, 20th Century Fox

posted by Brad Down at 9/25/2008 01:00:00 PM