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Tuesday, July 31, 2007

THE DISSING OF THE TERM



WEB 2.0



I have been very interested to see some people in the web world begin to diss the term Web 2.0. It has been written off as such things as an "intangible, abstract concept" and "a term phrased just to make money out of conferences"

I think the term Web 2.0 is perfect for the Internet Renaissance that is taking place in the world right now. It represents thinking that has evolved from the mistakes of the past and has led to applications being developed to make our lives that little bit easier.

The Nay Sayers who live in fear of Web 2.0 have probably just found out how to make a decent looking web page. These people have now realised that that Internet technology and philosophy has accelerated out of their reach. No longer is web just about making a website look good, it has to perform, it has to do something that enhances life, that is the nature of Web 2.0

Web 2.0 is about eliminating bloated design where it is not required. Superfluous, bulky navigation systems are just purely silly, I laugh when I see some of them, and don't get me started on Flash. Don't get me wrong I love Flash where it enhances functionality and entertains but as a navigation system and architecture for a website I have seen very few if any examples that can out perform a solid XHTML/CSS/JAVASCRIPT site.

Web 2.0 is also about compliance, its about sticking it to those that would see the internet become a singly owned technology. It may be a bit raw and it maybe over populated with noise but if we stick to the standards laid out by the W3C the Internet will become a useful place.

Web 2.0 can be about art, the art of function and the art of simplicity. I challenge myself every day to make beautiful sites with minimum pixels. My ultimate goail is to create a website without a single pixel but looks and performs beautifully. I challenge all web designers to do the same.

Brad Down

posted by Brad Down at 7/31/2007 08:41:00 PM      

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