GETTING YOUR HTML EMAIL DELIVERED

Coding HTML for delivery is a very tricky business. Getting through unscathed to Microsoft Outlook or Apple Mail is one thing but trying to get your message delivered to Hotmail, Google, Yahoo and the many other email clients can prove to be a nightmare.



Web email clients such as these strip out information such as links to style sheets and header information where styling information is usually stored. At Known we use the latest techniques that ensure when your email is coded it gets through to the highest percentage of email clients



The most important thing we do is use "inline" styling. This allows all of the information that specifies the look of the email to be contained within the message itself. This helps to stop webmail clients stripping out the information that destroys the beautiful graphics and layout that you have spent so much time and effort creating.



Another unfortunate side effect of our coding is that DIV's and Floats are also found out and ignored by the major email clients. If you are a stickler for standards (as we are) then you know that the use of tables for layouts is not the done thing these days. If however you want to do multi column layouts in HTML email and get it through tables are the necessary evil.



If you want to improve the deliverability of your HTML email get in touch with us.

posted by Brad Down at 9/11/2006 11:01:00 AM